Shared Voices
What’s Shared Voices?
We believe Design Thinking should be attainable to everyone, no matter your company’s size or revenue. That’s why we developed Shared Voices - crowdfunded qualitative research where you and at least fifteen other like-minded businesses curate & define what we ask your target audience.
How Does It Work?
Great question! Well, we heard you loud and clear that trend reports typically give you nothing more than useless data points, so our goal is to let you craft the inputs (and therefore the outputs) of this research. You'll sit down with one of our Research Strategists and share what you've always wanted to know about your customers (scroll a little further to see the demographic we've identified for our first volume!). This Listening Session will be focused on identifying the types of research insights that would be most impactful for you.
Then comes the customization! We will develop a research protocol that incorporates the goals of you and your like-minded ‘research backers’ so that the questions, conversations, and learnings we get out of our qualitative research gives you the answers you need... not just what you hope you'll find in a typical cookie-cutter trend report. Bonus... you also get one of our favorite things - the power of mindshare! The questions you don't think of, another anonymous ‘research backer’ likely has, and you all get the answers together!
PinPoint will produce 4 Shared Voices Issues a year, aligned with the start of each calendar quarter so that you have the insights you need to kick off your Q right. Far more than a survey, but cheaper to produce than a customized research project, each issue will be focused on a specific target demographic to ensure that the findings are rewarding and nuanced enough for all participating companies. Have another slice of research you're curious about, let us know here!
Process & Timeline
Our research methodology focuses on identifying core values and how they affect purchasing. To put it plainly: we uncover the ‘why’ behind the data point.
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Each volume kicks-off with PinPoint conducting 15-minute zoom meetings with each participating company to understand their unique interests, goals, and pain points.
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After identifying patterns and opportunities for strategic alignment amongst the participants, PinPoint gets to work, meeting one-on-one with the issue’s specific target demographic and synthesizing insights into an actionable document.
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Volume share-outs are scheduled to align and support Quarterly planning. You’ll receive a PDF accompanied by a personalized video made just for you and your team highlighting how the research is specifically actionable for your organization.
Standalone Reports Available for Purchase
After sharing personalized insights with the participating companies, the standalone report will be available for purchase for $485. If you’re interested in purchasing the final report only, but not participating in the process, check out our current issue.
Vol. 1: Gen Z Women with Purchasing Power
If we've learned nothing from the last four years developing PinPoint, it's that there's quite the variance in people's needs - be it their generation, age, gender, demographic. So for this inaugural issue, we are slicing the pie to look squarely at GenZ women with purchasing power in major metropolitan areas including NYC, LA, Chicago, and Houston. Why? Because
We've gotten more requests for GenZ research than ever. Move over Millennials there's a new sheriff in town
Women are a core focus to PinPoint's mission and deserve a voice at the table - especially now
GenZ is the largest generation in American history - ranging from 9-24 year olds, and we want to focus on just those who have the $$$$ to spend
For example, we know that GenZ cares about sustainability supported by hundreds of data points. Those reports give a fact like ‘45% of GenZs feel climate change concerns impact their daily lives’, but they don’t explain how that data point motivates purchasing decisions. So, if you’re interested in finding out if Gen-Z is motivated to spend more for companies that support global issues, we’ll focus our research on that and discover what would make them more willing to buy from one company over another.
This will be the first of many issues - so if you have another slice of research you're curious about, let us know here!
